While
Google has a strong focus on getting the best search results
for users, it's getting tougher all the time to get better
results for your website with Google. for more help visit
to:
www.yourgoogleincome.com. Many smaller businesses
with limited resources are likely to find themselves at a
disadvantage due to the constant algorithm changes.
What will this latest change mean to you and your website?
For some of you it will make very little difference, for
others it will impact considerably because the number of
pages from your website listed within Google's search
results will have diminished.
This article focuses on just one element of the March '06
"Big Daddy" update-the importance of getting external
websites linked to yours, and how Google indexes websites
across the internet.
Google uses link popularity as a measure to determine how
often they will 'crawl' a website. Links have always been a
strong measure of how Google ranks a website, but in the
past this measure has been more geared towards determining
PageRank and the order in which a web page is listed in
Google search results.
What do I mean by indexing? Google uses an automated crawler
called the Google to find websites across the internet. For
new websites that are not currently indexed by Google,
Google relies heavily on finding these new websites through
links from existing websites within its current search
database. For existing websites the Google visits websites
already indexed within its database. If Google has already
previously indexed a website, then it will generally be
faster to index other pages within your website.
Google has introduced an additional complexity through its
Big Daddy update. One thing many site owners have noticed
since the end of March is that many pages from their
websites have vanished from Google's index. Google have said
that with this recent update they are placing more weight on
'crawling' external links from websites that they classify
as being important. The more external links you have
pointing towards various pages within your site-not just
your home page-, the more likely Google will crawl these
pages and find other pages within your website.
Why are quality links so important? If Google doesn't
'crawl' all your pages, then you will have no chance of
having all your website content appear in Google's search
results. This means that you may have important information
within your website that Google users will not find. At one
stage it was enough to have your home page indexed and the
rest of your website through a user-friendly website
structure that the 'crawler' could follow. In the new
environment however, that is no longer enough.
Note:" To show all of your results you will most likely need
to click on the link of the last page that says for more
detail go to:
www.youradsenseprofits.com."repeat the
search with the omitted results included"
External links pointing towards every single page within
your website are not necessary, however make sure that
external links point towards important pages within your
website, and that your website structure is well linked to
other parts of your website. The Google can easily crawl
other pages from there.
An easy to follow navigation structure is vital for search
engines, but more importantly for human visitors. Make sure
that each page within your website has a clear link to the
most relevant pages within the navigation structure. These
individual pages should have clear links to relevant
sub-pages. This way, you are satisfying both your visitors
who are the most important when it comes to your website and
the search engines.